Charu Vij, creative director and founder of Aekatri, pursued an education in fashion design from Pearl Academy, Jaipur. Charu possesses a keen interest in art and design dating back to her early years, which led to the birth of her brainchild, Aekatri, in 2011. Her exuberance, expertise, and experiences have conspicuously materialised in Aekatri’s ever-evolving design language. Her presence in the fashion world has opened doors to fulfilling travels, and consequently, a library of inspiration. Charu continues to indulge in her life’s ‘Aekatri’ — a curatorial expedition.